HUMMINGBIRD COACHING

The wisdom is yours. The choice is too.

Executive life coaching, retreats, and workshops for women ready to make their next move with intention.

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A woman with blonde hair smiling, wearing a black top, a pink cardigan, and a large statement necklace with circular gold and hammered metallic discs, in front of a purple background.

Hi, I’m Ana.

I spent more than two decades building brands in premium spirits and hospitality. Then I went out on my own and learned firsthand what it takes to bet on yourself. I've worked inside established companies, inside other people's startups, and inside my own business. Whatever threshold you're standing at, I've likely stood close to it.

I trained through an ICF-accredited coaching program, and I don't run anyone through a packaged program. Every engagement is built around you: how you think, how you work, and what you're trying to do. I bring strategy and intuition in equal measure, and I'll ask the questions you've been working around.

Why Hummingbird?

Every year, a bird that weighs less than a nickel follows a pull it can't see across thousands of miles, and arrives. Small was never the same as limited. There's a little magic in that, and a lot of muscle.

More about me, and the story behind the name →

I can feel the pull. I'm just not sure which way is forward.

Most women who reach out to me aren't in crisis. They're capable, often accomplished, and they've noticed a gap between what they know they want and what they're actually doing. This can be true of their work or in other areas of their lives.

Small potted plant on a wooden table with a window and window plants in the background. Art supplies and notebooks are also on the table.

Ready to build your own thing

You have an idea, a business, a pull toward going out on your own. The plan isn't the hard part. Committing to it is.

Open teal door leads into a living room with a gray sofa, a potted plant, and a window with white curtains.

Ready for a different room

A new industry, a new company, a new role. You know you've outgrown where you are. You're less sure where you want to go next.

A young woman with long blonde hair wearing a teal long-sleeve shirt and gloves, shaping a clay pot on a pottery wheel in a pottery studio. There are pottery tools, bowls, and a bucket on the wooden table next to her, with shelves of bowls in the background and a window letting in natural light.

Ready to reshape the role you're in

You may not need to leave. You need the work, and the way you show up in it, to fit who you are now.

Different doorways, same question underneath: what do I actually want, and how do I move toward it?

What changes when we work together

A woman with curly hair looking out the window in an art gallery or museum, standing near a wooden table with a coffee mug, a notebook, and a pen on it.

Clarity

A clear read on what you want, separate from what your family, your industry, or your earlier self expected of you.

Woman filling out a checklist on a piece of paper at a wooden desk in a cozy, well-lit room.

Decisions

Choices you can make cleanly and stand behind, about a role, a business, or a whole next chapter.

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Momentum

Small, specific steps that build on each other, so the bigger outcome becomes manageable, and then real.

How coaching works →

“Ana didn't just help me navigate my path — she helped me remember who I was as I built what comes next.”

“I came into this program at a professional and emotional crossroads, and emerged with clarity, confidence, and an integrated path forward.”

K.R. - Spirits Industry Executive
A woman with a backpack, dressed in a pink jacket and dark pants, standing on a dirt trail, holding her hand to her forehead while looking at a signpost in a hilly, wooded area with overcast skies.

Three ways in

Some women want one-on-one focus. Some want the company of a small group. Many move between the two. Start wherever fits right now.

One-on-One Coaching One-on-One Coaching
One-on-One Coaching
$0.00

Eight weekly sessions built around you. It's a two-month arc and a starting point, and most clients choose to keep going.

Book a discovery call
Return to Knowing · Begins January 2027 Return to Knowing · Begins January 2027
Return to Knowing · Begins January 2027
$0.00

You already have the instructions. This is how you learn to read them, and put them to work. Astrology and Human Design, IFS-informed coaching, and coaching to put it all to work, with a year-ahead tarot reading to close.

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Shimmer Retreats Shimmer Retreats
Shimmer Retreats
$0.00

Small-group weekends at the coast for women, built around intention, ritual, and real rest. Every detail is considered, so you don't have to.

Visit Shimmer →

  • "I've finally given myself permission to step out and start my own business."

    — Tiesha W.

  • "Ana is not only supportive, upbeat, encouraging, and nonjudgmental but also is willing to give meaningful, specific feedback and to ask the hard questions that get to the root of a person's struggle."

    — Sarah H.

  • "I know going forward that not every day is going to be a great day, but I feel like I am a lot more prepared to handle what is coming." .

    — Corey M

The wisdom is yours. Let's put it to work.

Start with a free call of up to an hour. We'll talk about where you are and where you'd like to be, and you'll leave with one or two concrete next steps, whether or not we work together.

BOOK YOUR FREE DISCOVERY CALL